What about Jeans?
This brochure presents global infographics about jeans. Jeans are such a staple in all of our closets, yet only a few people know their history, let alone the statistics about them. The brochure aims to raise awareness about this essential piece of clothing in our closets.
The entire brochure was designed very carefully. The imagery consists of scans of my second-hand Levi’s jeans, establishing a direct connection to the material. The elongated format was deliberately chosen to symbolize pant legs and visually reference the structure of denim garments. The brochure is printed using blue risography, while the thread binding the pages is also blue. Together, these decisions create a cohesive concept that strengthens the overall denim theme.