When we met

When we
met

The idea

When we met is a "members club, done differently". The main idea was inspired by the club’s core values: creativity, an open-minded mindset, and a desire to do things differently. The main logo combines the club’s three initials (WWM) into a zigzag symbol that represents an accordion door, reflecting the openness and dynamic atmosphere of the club.


The challenge

Because of the club’s versatile nature, the challenge was to develop an adaptable visual identity that could seamlessly respond to different contexts and touchpoints. For this reason, a dynamic graphic solution was chosen: an icon that distinctively transforms across a wide range of formats while maintaining a strong and recognizable visual presence.

The result

The outcome is a complete visual identity that carries a story and a clear concept behind it. The connection to the brand is not created solely through placing the logo on objects, but through building meaningful associations using familiar language and expressions.

Next project

The result

The outcome is a complete visual identity that carries a story and a clear concept behind it. The connection to the brand is not created solely through placing the logo on objects, but through building meaningful associations using familiar language and expressions.