When we met

When we
met

When we met is a "members club, done differently". The logo combines three Ws to create a zig-zag icon. Since the club is meant to be a space that brings people together, the icon is designed to reference folding doors, which reflect the club’s openness and dynamic atmosphere.

2026

The animation allows the logo to stretch. While stretching the icons could be seen as a design mistake, in this case it becomes deliberate device. The identity feels more engaging and relevant to a younger audience.

The connection to the brand is not created solely through placing the logo on objects, but through building meaningful associations using familiar language and expressions.

The connection to the brand is not created solely through placing the logo on objects, but through building meaningful associations using familiar language and expressions.

The animation allows the logo to stretch. While stretching the icons could be seen as a design mistake, in this case it becomes deliberate device. The identity feels more engaging and relevant to a younger audience.

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